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Intown True Value Hardware was opened on Scott Boulevard by Joe Eifrid and Dave Jones. Joe and his brother started Intown Hardware on Highland Avenue. Dave brought his construction experience to build the store and to stay and learn the hardware business. Joe and Dave opened the store in July of 1985 with a strong emphasis on building materials. The store has transformed over the years into one that barely resembles the original. Through the years and all of the changes to the look of the store, the dedication to service and the community have remained our primary goal. Tony Powers came to work part time at Intown in the fall of 1985 at the insistence of his mother. Tony began his full time career at Intown after getting his degree from the University of Georgia and worked at every position available at the store. Tony became a partner with Joe and Dave in 1996.